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Airport Marketing D. Jarach Airport Marketing examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related... Cena 244,10 zł Kup teraz

Organizational Behavior Robbins For one-semester, undergraduate level courses in Organizational Behavior.   Robbins & Judge, unlike any other author team, provide the research you want in the language your students understand. We've strengthened our team. YOU be the... Cena 334,40 zł Kup teraz

Exploring Public Relations Tench, Yeomans This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four... Cena 204,20 zł Kup teraz

Economics Private Markets & Public Choice R. Tollison In August 2006, we are launching a new, streamlined version of MyEconLab to better fit the needs of both students and professors. Order the ISBN above if your course begins before 8/1/06, or click here if your course begins after 8/1/06. Maximizing... Cena 567,10 zł Kup teraz

Record Label Marketing Hutchison Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with... Cena 174,80 zł Kup teraz

Connected Marketing J. Kirby Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable Cena 164,30 zł Kup teraz

Management of Marketing P. Reynolds The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read... Cena 144,40 zł Kup teraz

Unmanageable Consumer Y. Gabriel `This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears... Cena 132,70 zł Kup teraz

Service Leadership S. Gronfeldt Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic... Cena 148,20 zł Kup teraz

Consumer Behavior II 3 vols part 4,5,6 M. Hogg This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary... Cena 1930,40 zł Kup teraz