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New MarketingMalcolm McDonaldThe New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated Cena 128,20 zł Kup teraz |
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Marketing Theory Student TextbookBakerMarketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations... Cena 115,00 zł Kup teraz |
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Marketing (+CD-ROM) 6eCharles LambA comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies. Cena 198,60 zł Kup teraz |
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Inside-out Marketing How to CreateM. DunmoreThis practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement... Cena 44,60 zł Kup teraz |
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