Lenovo Affair

Ling

Lenovo is a global leader in the PC market, employing more than 19,000 people worldwide.  Its landmark takeover of IBM’s PC division in May 2005 was a major step for the company and a huge boost for Chinese industry.  The deal proved to...

Cena 88,30  zł     Kup teraz

Black Gold

G. Orwel

Analyze how the falling production and rising demand of oil has enabled savvy companies and investment banks to cash in with Black Gold. You'll find investment suggestions -- from ETFs and energy futures to hedge funds -- that will allow you to reap substantial...

Cena 98,80  zł     Kup teraz

Tourism in the New Europe

D. Hall

Examining the implications of EU enlargement for tourism, this book provides an examination of each of the member states, in terms of their patterns and trends of tourism development and the impacts of EU accession on them. The topics include: historical...

Cena 168,10  zł     Kup teraz

Indigenous Ecotourism

H. Zeppel

Drawing on case studies from the Pacific Islands, Africa, Latin America and Southeast Asia, this book examines ecotourism enterprises controlled by indigenous people in tribal reserves or protected areas. It compares indigenous ecotourism in developed...

Cena 258,40  zł     Kup teraz

Tourism & Welfare

D. Hall

Cena 307,80  zł     Kup teraz

Consumer Behavior 9e

L. Schiffman

For undergraduate and MBA courses in Consumer Behavior.   Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.     For undergraduate and MBA courses&nbsp

Cena 327,70  zł     Kup teraz

Quantitative Methods for Electricity Trading and Risk Manage

S. Fiorenzani

This book presents practical Risk Management and Trading applications for the Electricity Markets. Various methodologies developed over the last few years are considered and current literature is reviewed. The book emphasizes the relationship between trading, hedging and generation asset management.

Cena 643,10  zł     Kup teraz

Global Tourism System

S. Cornelissen

Focusing on the political economy of the international tourism sector in the era of globalization and its impact in developing contexts, this book employs a case study analysis of South Africa to assess how international tourism as a global system of...

Cena 258,40  zł     Kup teraz

Changing World of Oil

J. Davis

This book examines broad questions of industrial change in order to explain developments in the oil industry. In contrast to most other work on this industry, firms are considered to be the dependent variables rather than the future production and demand...

Cena 228,00  zł     Kup teraz

Trouble with Trust

Frederique Six

The Trouble with Trust poses the question: if trust is considered to be important for successful cooperation, why don't high-trust work relationships predominate? Part of the explanation, the author argues, is that it is particularly difficult to build...

Cena 267,90  zł     Kup teraz